Social Media & Content Marketing
Stop scrolling and start selling. We create thumb-stopping video content and manage your social channels to build a loyal community.
Social Media & Content Marketing
Social Media & Content Marketing
Viral-Ready Video Production
Paid Ad Scaling
Community Management
Don't Just Post. Perform.
Posting every day doesn't matter if nobody cares. The algorithm rewards retention, not frequency. In a world where the average attention span is less than 3 seconds, your brand needs to stop the scroll instantly.
We help Belfast brands break out of the "noise" by creating high-value, entertainment-first content that actually gets watched. We don't just "manage" your account; we act as your production house, strategist, and community manager all in one.
Our "Content-First" Approach
1. Strategy & Pillars
We stop the random posting. We define 3-4 core "Content Pillars" that educate, entertain, or inspire your specific audience. We analyse what is trending in Northern Ireland and adapt those trends to fit your brand voice, ensuring you stay culturally relevant.
2. High-End Production
iPhone photos don't cut it anymore. Our team handles full-scale production:
Video First: We shoot and edit Reels and TikToks that are native to the platform—fast cuts, trending audio, and strong hooks.
Graphic Design: Carousel posts and infographics that drive saves and shares.
Photography: Professional product and lifestyle shots that elevate your brand perception.
3. Paid Social (The Rocket Fuel)
Organic reach is great for community, but Paid Ads are for sales. We design and manage high-ROAS campaigns on Meta (Facebook/Instagram) and TikTok. We use advanced retargeting to show your ads to people who have already visited your site but haven't bought yet, bringing them back to purchase.
Why Use an Agency vs. Hiring In-House?
Hiring a social media manager costs £30k+ a year. For a fraction of that, you get access to our entire team: a strategist, a video editor, a copywriter, and a graphic designer.
Frequently Asked Questions
Do I need to be on TikTok?
If your audience is under 40, yes. TikTok is no longer just for dancing; it is a search engine. We can help you navigate it without doing cringey trends.
How do you measure success?
We don't care about "Likes"—they are a vanity metric. We report on Reach (how many people saw you), Engagement Rate (how much they care), and Click-Through Rate (how many went to your website).
Don't Just Post. Perform.
Posting every day doesn't matter if nobody cares. The algorithm rewards retention, not frequency. In a world where the average attention span is less than 3 seconds, your brand needs to stop the scroll instantly.
We help Belfast brands break out of the "noise" by creating high-value, entertainment-first content that actually gets watched. We don't just "manage" your account; we act as your production house, strategist, and community manager all in one.
Our "Content-First" Approach
1. Strategy & Pillars
We stop the random posting. We define 3-4 core "Content Pillars" that educate, entertain, or inspire your specific audience. We analyse what is trending in Northern Ireland and adapt those trends to fit your brand voice, ensuring you stay culturally relevant.
2. High-End Production
iPhone photos don't cut it anymore. Our team handles full-scale production:
Video First: We shoot and edit Reels and TikToks that are native to the platform—fast cuts, trending audio, and strong hooks.
Graphic Design: Carousel posts and infographics that drive saves and shares.
Photography: Professional product and lifestyle shots that elevate your brand perception.
3. Paid Social (The Rocket Fuel)
Organic reach is great for community, but Paid Ads are for sales. We design and manage high-ROAS campaigns on Meta (Facebook/Instagram) and TikTok. We use advanced retargeting to show your ads to people who have already visited your site but haven't bought yet, bringing them back to purchase.
Why Use an Agency vs. Hiring In-House?
Hiring a social media manager costs £30k+ a year. For a fraction of that, you get access to our entire team: a strategist, a video editor, a copywriter, and a graphic designer.
Frequently Asked Questions
Do I need to be on TikTok?
If your audience is under 40, yes. TikTok is no longer just for dancing; it is a search engine. We can help you navigate it without doing cringey trends.
How do you measure success?
We don't care about "Likes"—they are a vanity metric. We report on Reach (how many people saw you), Engagement Rate (how much they care), and Click-Through Rate (how many went to your website).
Contact
Contact
Ifyourbrandfeelsoutdated,yourwebsiteisn’tpullingitsweight,oryou’resimplyreadytolookmoreprofessional,Weareheretohelp.
Ifyourbrandfeelsoutdated,yourwebsiteisn’tpullingitsweight,oryou’resimplyreadytolookmoreprofessional,Weareheretohelp.
Reach out today and you’ll get a clear plan, honest advice, and a team that cares about the outcome as much as you do. Whether you prefer a quick call or a simple email, getting started is easy.
Contact
Ifyourbrandfeelsoutdated,yourwebsiteisn’tpullingitsweight,oryou’resimplyreadytolookmoreprofessional,Weareheretohelp.
Reach out today and you’ll get a clear plan, honest advice, and a team that cares about the outcome as much as you do. Whether you prefer a quick call or a simple email, getting started is easy.
© 2025 Yarn Digital LTD. All rights reserved.
© 2025 Yarn Digital LTD. All rights reserved.
© 2025 Yarn Digital LTD. All rights reserved.