E-Commerce & Shopify Development

We build Shopify and WooCommerce stores for Belfast and Northern Ireland businesses that convert browsers into buyers.

[Start Your Ecommerce Project →](/contact)

The Problem: Most Online Stores Are Digital Window Displays

Every week we talk to business owners across Belfast and Northern Ireland who've invested in an online store that looks fine but doesn't sell. Products are listed. Prices are there. A checkout exists. But the conversion rate is abysmal and they can't figure out why.

Here's why: most ecommerce sites are built like catalogues, not shops. There's no thought given to the customer journey — how someone discovers a product, what convinces them to trust you, and what nudges them from "maybe" to "buy now." It's the difference between a supermarket with clear aisles and signage, and a warehouse where you have to find everything yourself.

Then there's the technical side. Slow load times kill sales — literally. Every extra second of load time drops your conversion rate. Clunky mobile checkout? Gone. No guest checkout option? Gone. Payment options limited to card only? You've just lost everyone who uses Apple Pay, Google Pay, or Klarna. These aren't nice-to-haves. They're the basics.

How We Do It

Discovery & Strategy

We map out your products, your customers, and your sales goals. Shopify or WooCommerce? What payment methods do your customers expect? Do you need subscriptions, bundles, or wholesale pricing? We figure all this out before writing a line of code.

Design & Build

Custom storefront design that matches your [brand](/brand-agency-ni) and is optimised for conversion. Fast-loading product pages, streamlined checkout, smart product filtering, and mobile-first design throughout. We build on Shopify or WooCommerce depending on what fits your business best.

Launch & Optimise

We handle launch, payment gateway testing, and initial [SEO setup](/seo-belfast). Then we monitor performance, track conversions, and optimise based on real data — not guesswork.

What's Included

• Custom storefront design (Shopify or WooCommerce)

• Product catalogue setup and organisation

• Payment gateway integration (Stripe, PayPal, Apple Pay, Google Pay)

• Shipping rules and tax configuration

• Mobile-optimised checkout flow

• Product photography guidance and image optimisation

• SEO foundations for product and category pages

• Google Analytics 4 + ecommerce conversion tracking

• Email marketing integration (Klaviyo, Mailchimp)

• Inventory management setup

• CMS training — manage products, orders, and content yourself

• 30 days post-launch support
  
  

Timeline

Timeline: A standard ecommerce build takes 6–10 weeks. Larger stores with hundreds of products, custom functionality, or complex integrations may take 12–16 weeks.

Need ongoing [social media](/social-media-belfast) to drive traffic to your store? We can help with that too.

See It In Action

We've built multiple Shopify stores for Northern Ireland businesses — from artisan food producers to lifestyle brands. Our approach is always the same: understand the customer, remove friction from the buying process, and build a store that looks premium without sacrificing speed. The result? Stores that convert from day one, not six months of "let's see how it goes."

[View our work →](/contact)

FAQ

Shopify or WooCommerce — which should I choose?

Shopify is our recommendation for most businesses. It's faster to build, easier to manage, and handles hosting and security for you. WooCommerce is better if you need deep WordPress integration or very custom functionality. We'll advise you honestly during the consultation.

Can you migrate my existing store?

Yes. We regularly migrate stores from other platforms to Shopify or WooCommerce. Products, customers, orders — we move everything across cleanly.

Do you do product photography?

We don't shoot in-house, but we provide detailed guidance on product photography standards and can recommend local photographers. Good product images are non-negotiable for ecommerce — we'll make sure yours are up to scratch.

What about ongoing support after launch?

We offer monthly support plans for product updates, design tweaks, and performance monitoring. Most ecommerce clients stay with us on a retainer because online stores need constant attention.

Ready to Build a Store That Earns Its Keep?

Free consultation. We'll look at your products, your market, and your goals — and tell you exactly what it'll take to sell online properly.

[Start Your Ecommerce Project →](/contact)