Brand Identity & Strategy

We build brand identities for Belfast and Northern Ireland businesses that are strategic, distinctive, and built to last.

[Start Your Brand Project →](/contact)

The Problem: You've Outgrown Your DIY Brand

Here's a pattern we see all the time in Belfast: a business starts out, gets a logo done on Fiverr for

And your brand looks like it was put together in an afternoon. Because it was.

The disconnect between the quality of your work and the perception of your brand is costing you money. Customers make snap judgements. If your website, your social media, your packaging, and your business cards all look slightly different — different fonts, different colours, different "vibes" — you look disorganised. Unprofessional. Small.

The other mistake we see? Jumping straight to "I need a new logo" without thinking about what the brand actually stands for. A logo is the tip of the iceberg. Without strategy underneath it — who you are, who you're for, how you're different — you're just making things pretty for the sake of it.

How We Do It

Discovery & Strategy

We dig into your business, your market, and your competition. Who are you? Who are you for? What makes you different? This isn't fluffy brand workshop nonsense — it's the strategic foundation that makes every design decision easier and more effective.

Visual Identity Design

Logo, colour palette, typography, graphic elements, photography style — everything designed as a cohesive system, not a collection of random assets. We present concepts, refine collaboratively, and land on an identity that feels unmistakably yours.

Guidelines & Rollout

You get a brand guidelines document that anyone — your team, your printer, your [web designer](/web-design-belfast) — can follow. Consistent application across every touchpoint, from your website to your van signage.

What's Included

Logo & Identity Package

• Logo design (primary + secondary lockups)

• Colour palette (primary and secondary)

• Typography selection

• Basic usage guidelines
  
  

Full Brand Identity

• Everything in the logo package, plus:

• Brand strategy document (positioning, tone of voice, audience)

• Extended visual identity (patterns, icons, graphic devices)

• Photography and imagery style guide

• Social media templates

• Stationery design (business cards, letterheads)

• Comprehensive brand guidelines PDF

• Brand rollout support

  
  

Timeline

Timeline: A logo and identity package typically takes 2–3 weeks. A full brand identity project runs 4–8 weeks depending on complexity and the number of touchpoints.

Need a [new website](/web-design-belfast) to match your new brand? Most clients bundle branding and web design together — it's more cost-effective and ensures everything is cohesive from day one.

See It In Action

Krumb Bakery came to us as a growing Belfast bakery that had outgrown its original branding. We developed a full brand identity — from strategy through to visual identity, packaging design direction, and [website](/web-design-belfast). The new brand captured their artisan quality and personality, giving them a platform to expand with confidence.

Stonebridge Farm needed a brand that reflected the premium quality of their products and the story behind the farm. We built an identity grounded in heritage and craftsmanship, carried through across their digital presence and physical touchpoints.

[View our work →](/contact)

FAQ

I just need a logo — do I have to buy a full brand identity?

Nope. Our logo package starts at

How many logo concepts will I see?

We typically present 2–3 distinct concepts, then refine your chosen direction through 2–3 rounds of revisions. We don't do 20 options — that's a sign the designer doesn't have a strategy.

Can you work with a brand I already have?

Absolutely. Sometimes a brand just needs tightening up — better guidelines, a refreshed colour palette, more consistent application. We'll assess what you've got and recommend the right level of work.

Do you do packaging design?

We handle packaging design direction and art direction. For print-ready production files, we work with specialist packaging partners to ensure everything is technically sound for your specific packaging format.

Ready to Build a Brand That Matches Your Ambition?

Free consultation. We'll look at where your brand is, where your business is going, and what it'll take to close the gap.

[Start Your Brand Project →](/contact)