The 10-Point Website Checklist for Belfast Business Owners

Slug: website-checklist-belfast
Publish date: Wed 17 Apr 2026
Primary keyword: website checklist Belfast
Meta title: The 10-Point Website Checklist for Belfast Business Owners
Meta description: Run your Belfast business website against this 10-point checklist. If you can't tick every box, your site is costing you leads. Free audit available.
CTA landing page: /free-audit
Internal service link: /services/web-design-belfast

Most Belfast business owners haven't reviewed their website properly in years. It got built, it went live, and it's been doing its own thing ever since — collecting visitors, losing enquiries, and quietly costing the business money.

This checklist takes 10 minutes. Work through it honestly. If you can't tick every box, your website has a problem that's worth fixing.

1. Does your homepage headline explain what you do and who for?

Not "Welcome to [business name]." Not "Delivering excellence since 2009."

Your headline should answer, in one sentence, what you do and who you do it for. "We design websites for Belfast SMEs that turn visitors into enquiries" is a headline. "Your trusted partner in digital solutions" is not.

Can you tick this box?

2. Is there a clear call to action above the fold?

Before anyone scrolls, they should see exactly what to do next. Book a call, get a quote, claim your free audit. One action. Visible without scrolling on both desktop and mobile.

If someone has to hunt for your contact details, they won't.

3. Does your site load in under 3 seconds on mobile?

Test it at PageSpeed Insights (free from Google). If your mobile score is below 70, you're losing visitors before your page finishes loading.

Most Belfast business websites fail this. It's fixable.

4. Do you have social proof on the pages that matter?

Reviews and testimonials belong next to your CTA — not on a separate reviews page that nobody visits. One specific testimonial from a happy customer, placed right before your contact form, converts better than ten testimonials buried in the navigation.

5. Is your website mobile-friendly?

Not just "it works on mobile" — does it work well on mobile? Text that requires pinching and zooming, buttons that are too small to tap, forms that don't behave properly on touchscreens — all of these destroy the mobile experience.

Over 60% of searches are now made on mobile devices. Your mobile site is your main site.

6. Do you have a Google Business Profile and is it complete?

If you're not on Google Maps, you're invisible to local customers searching for your services in Belfast and Northern Ireland. Your Google Business Profile needs: accurate category, complete address and opening hours, real photos, and active review generation.

7. Does your contact page actually make it easy to contact you?

Your contact form should ask for the minimum necessary information — name, email, and one qualifying question at most. Every extra field reduces completions. Phone number and email address should be visible on the page, not just in the footer.

8. Do your page titles and meta descriptions include your main keywords?

Open any page in your browser, right-click, and view source. Look for `